Seeing That I Have Very Good Rankings, Can I Cease Doing SEO?
Let’s say your company has invested in Search Engine Optimisation marketing by hiring a professional SEO (search engine optimisation) agency and delegating selected strategies to be done in-house. The aim when you start these types of services is to make it to the top of the SERPs (Search Engine Results Page).
After a couple of months working with the SEO agency and consistently carrying out your in-house strategies, your website eventually ends up listed near the top of the SERPs for your important search phrases. After accomplishing this increase in the rankings, it really is natural to wonder, “Can I stop my SEO services and keep my position in the search engine rankings? ”
On the surface, it might seem like when you have reached the top of the search engine results, the work is completed and your site will continue to be near to the top for your major keywords. However, the internet is much too competitive of a marketplace for this to be true. Effective SEO marketing requires numerous practices all working at the same time to attain not simply superior search engine rankings but eventually boosting conversion rate by generating increased traffic from your potential audience. After the processes at work are halted, your website will slowly begin to fall in the rankings as your rivals with active Search Engine Optimisation campaigns take your place. It requires ongoing Search Engine Optimisation maintenance to remain at the top of your competition, Search Engine Optimisation is not a one-time wonder.
Here are important reasons why you ought to continue with your Search Engine Optimisation marketing and advertising or SEO services despite obtaining great rankings.
Remain Above The Competitors
The web allows anyone with a connection to advertise their business meaning competition for search engine rankings is tough. It’s been continually demonstrated that websites that show up near the top of the first SERP get a greater click-through rate and determined by what you are promoting, you’re likely to be competing with hundreds or even thousands of other websites looking to rank well for similar keywords and phrases. When you reach the top of the search rankings and stop using the systems that got you there, the competitors will begin to take the top rankings and drive your site further and further down.
Satisfy Changing Algorithms
Google is considered the most used search engine on earth and gradually, some might discover different ways to manipulate its algorithm with black hat SEO tactics to acquire high rankings. Due to this, Google frequently updates its algorithm to change the way it crawls and rates web pages. It is very important to keep up with Google algorithm criteria adjustments because a specific Search Engine Optimisation technique that once was effective can become unbeneficial following an update or even more serious, be eligible for penalisation by Google. You need to modify your SEO advertising and marketing strategies with each Google algorithm update or your search positions may very well be hurt by the new algorithm. The experts in an SEO company are always informed on the most recently released Google enhancements and will help you change your Search Engine Optimisation marketing for better results.
Produce Innovative Content
There is a saying within the Search Engine Optimisation marketplace that “Content Is King” as it normally takes brand new, valuable, and fascinating articles to maintain your audience or client base returning to your website. People consume information on the web at an unbelievable rate, especially on mobile phones, of course, if you stop delivering brand new written content, you might lose appeal among your audience as the previous content gets stagnant or irrelevant. Google is also far more generous to websites that continuously offer new material. Content creation needs to be at the centre of your respective SEO marketing strategy and an SEO agency can provide article writing expertise if your business does not have the time or the resources to get it done in-house.
SEO Marketing And Advertising Usually Requires Upkeep
As outlined by a search engine optimisation ranking study accomplished by Search Engine Roundtable, quitting all Search Engine Optimisation marketing activity after attaining the top of the search rankings can result in a drop in the rankings as high as 30 %. Various Search Engine Optimisation methods make an effort to build inbound links to your website so when you cease building links, Google might determine that your website is no longer lively or relevant. The same study from Search Engine Roundtable also demonstrated that companies who continued their Search Engine Optimisation online marketing after getting good search rankings enjoyed up to an 18 % increase in their search rankings.
Keep Up With New Trends And Technologies
The worldwide web is constantly transforming with new technologies, trends, and equipment and it is important for your website to continue to be in line with the hottest changes in technology. One example is, a lot more people do online searches from a tablet or smartphone than a traditional laptop or computer, which was not the case a short while ago, and if your website is not mobile-friendly, most mobile users will immediately abandon your site. As the technology shifts, you must reexamine your SEO marketing strategies to work with the changes and you could even want to make modifications to your website. This is yet another area in which it helps to work with an SEO agency because SEO authorities stay up to date on the newest trends and technological innovation and will assist you to adjust your Search Engine Optimisation plan and your website as necessary.
Keep Up With Adjustments Inside Your Business
Corporations often go through regular changes whether they are adjustments to their industry or internal changes such as new solutions to conduct business, new products or services, or rebranding. Whenever you complete a significant alteration to your enterprise, you should reflect the change in your SEO plan. Rebranding and new products or services are wonderful reasons for new content that will keep your current target audience engaged whilst bringing in new potential prospects.
Match Modifications In User Search Practices
The general trends in consumer practices tend to change over time and unless you alter your SEO approaches to support these adjustments, you’ll reduce search rankings, as well as your web traffic, will go down. The rise in using mobile devices stated previously is one major alteration of visitor behaviour that directly influences the search rankings and customers to your site. Another alternation in visitor behaviour you need to watch out for is keyword phrase use. The key phrases used to find a specific product or service may well alter as time passes and if you are concentrating on keywords that aren’t used, you will not rank well for the new search phrases. Continual keyword research is an important facet of SEO maintenance.
Match Changes In End User Practices On Your Website
People will get to your website through numerous paths and they each make use of your website in a different way after they arrive. Web analytics data enables you to view the activity of one’s visitors on your website along with how they got to your website along with what set of keywords and phrases they employed to get there. This information can assist you to enhance your general SEO marketing. Knowing what most website visitors do on your website can help you strengthen precisely what is working on your website as well as understanding what is not working to create a much better user experience. If you notice that most end users get to your website via a social media platform like Facebook, then strengthening what’s presently working on your Facebook page may help attract substantially more traffic.
Website analytics can be challenging and time-consuming to review for many corporations however the information it provides is vital for good SEO marketing. Agencies that provide Search engine optimisation services can offer web analytics consulting and advise or make alterations within your SEO program based on the data.
Develop Authority In Your Market Over Time
One of the ultimate targets of Search Engine Optimisation marketing is to establish your business as a sector authority in your selected particular niche. This involves constant article marketing that’s relevant and timely for your target market because it takes time to build your authority. If you discontinue your SEO marketing techniques and strategies and do not develop fresh new content for your specific audience, you won’t be in a position to grow your company as an authority in your particular niche.
Preserve Your Online Reputation
There are some things on the web your company’s online presence and rankings in combination with user feedback and remarks regarding your business make up your online reputation. It is important to sustain an impressive online reputation since most users look to the internet first if they need services or products and your online reputation will have an enormous influence on the opinion that users get of your company. Maintaining a superb online reputation calls for constant activity to reply to feedback and reviews, both negative and positive, or you will get overloaded with poor reviews which will injure your online reputation and search engine rankings.
Just because you have attained your desired place in Google’s SERPs, this does not mean the work is over. Your Search Engine Optimisation marketing strategy ought to be constantly implemented and adjusted to stay high in the SERPs which will help boost your conversion rate and Return On Investment. Ceasing all Search Engine Optimisation activity when you finally ascend the search rankings will result in your search rankings and website visitors to tumble because you will have nothing new to give your target audience and no idea of how your focused audience behaves on your website to improve their experience. A Search Engine Optimisation agency has the skills to not only increase your rankings in Google’s SERPs but additionally put into action a constant SEO marketing plan to keep good rankings.
Martyn Lenthall is the Managing Director at Digital NRG.
In 2012, from his back bedroom, he launched his first SEO company (SEO Company Bristol). A rapidly expanding client base of small businesses, national companies and international organisations, as well as adding more diverse digital marketing products to the portfolio meant a new, more internationally recognised and all-encompassing brand was required, and so Digital NRG was born.
Martyn is considered one of the UK’s leading experts on search engine optimisation.
He has 17 books published on website optimisation and lead generation for business websites.
Website and SEO consultant to multi-national brands.
Public speaker on subjects of SEO, digital marketing and lead generation.