SEO Case Study 2

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Client : Paving & Aggregates Supplier UK

Account Director : Alexander Fox

A specific bespoke strategy was planned out with the client.
Leading to a huge increase in website traffic.
Resulting in fantastic high quality leads.
With an impressive portfolio of over 20 rank 1 keywords within 4 months.


To increase visibility online from a poorly ranking website; by establishing high keyword rankings for a wide range of industry specific keywords across the UK.


The first step was to highlight highly searched for keywords and focus upon these phrases that are often typed into google. This leads into our strategy and combining a close partnership with the client from an early stage in the process, we ensured that perfect strategy was created and executed. This strategy consisted of identifying high quality search terms and focusing our SEO strategy to optimise these specific keywords. This served to keep the client informed about the SEO process whilst also ensuring that they are ranking for high traffic keywords of their choice. Listening with intent to the client served to produce a well structured campaign which the client understood and trusted to perform.


Search Engine Optimisation goes hand in hand with a huge variety of industries and professions and this is clearly demonstrated by the success that this company has enjoyed through their SEO work through Digital NRG Ltd. Through various activities, advanced strategies and keyword research, this client currently has 20 rank 1 keywords that have been focused in the Bristol area. This means that whenever these key phrases are searched into google, the client appears as the first result on google for 20 different key phrases. This is a very rewarding achievement and has exponentially increased the amount of high quality leads and conversions from potential customers to our client.

20 Rank 1 Keywords Organically Within 4 Months

63.6% Increase in Calls

6336 Website Visits in April 

12079 Website Visits in May

From The Client

“The guys offered a personally tailored service that ensures that we are always informed about how our digital marketing package is performing and operating. The results are fantastic and we are very much looking forward to the future, especially in regards to our operations in the online marketplace.”

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